AWE brief: toscagruber.com

# AWE job packet: toscagruber.com /index

Generated 2026-09-14 12:29 UTC. Everything the designer needs is in this file plus preserve.html.

## The job
Redesign the page at https://toscagruber.com/ to the house design bar, keeping every fact and every working link, so it reads as a page made for this subject and nobody else's. Deliver ONE self-contained HTML file to `/var/www/toscagruber.com/awe-preview/index.html`, then run `awe.py check toscagruber.com`.

## Site identity (from the live page)
- Title: Tosca Gruber | Austin Luxury and Waterfront REALTOR, Coldwell Banker Realty, West Lake Hills
- Description: Tosca Gruber, REALTOR with Coldwell Banker Realty in West Lake Hills, TX. Licensed since 1984. Lake Austin and Lake Travis waterfront, Westlake, Rob Roy, Davenport Ranch, downtown luxury and executive relocation. Call (512) 789-5253.
- Site sections that exist: about, api, contact, faq, img, insights, neighborhoods, portfolio, reviews, roadmap, services, sitemap, sources, videos
- Pages on site: 24

## What the audit found (Des estimate 75, base 70)
- No visible focus style for keyboard users.
- No sources page; cite what the site claims.
- No form on the page; the reader has no way to act.

## Current fonts
Cormorant+Garamond, Manrope

## Internal links on the page (keep every one of these working)
- Tosca Gruber Coldwell Banker Realty · Global Luxury (/)
- About (/about/)
- Services (/services/)
- Neighborhoods (/neighborhoods/)
- Portfolio (/portfolio/)
- Reviews (/reviews/)
- Insights (/insights/)
- Videos (/videos/)
- Contact (/contact/)
- About (/about/)
- Services (/services/)
- Neighborhoods (/neighborhoods/)
- Portfolio (/portfolio/)
- Reviews (/reviews/)
- Insights (/insights/)
- Videos (/videos/)
- Contact (/contact/)
- Read the reviews (/reviews/)
- Her story (/about/)
- What she does (/services/)
- Where her office is West Lake Hills and Westlake The small i (/neighborhoods/west-lake-hills/)
- Her direct line spells LAKE Lake Austin waterfront The const (/neighborhoods/lake-austin/)
- Gated, wooded, Eanes ISD Rob Roy The gated Rob Roy neighborh (/neighborhoods/rob-roy/)
- Around Austin Country Club Davenport Ranch The neighborhood (/neighborhoods/davenport-ranch/)
- Fairways and the greenbelt Barton Creek and Lost Creek The r (/neighborhoods/barton-creek/)
- Towers, Tarrytown, the lake trail Downtown and Central West (/neighborhoods/downtown-austin/)
- The big lake Lake Travis, Lakeway and Bee Cave The Hill Coun (/neighborhoods/lake-travis/)
- All reviews, and the social feeds (/reviews/)
- 4 Humboldt Lane, aerial Rob Roy waterfront (/img/p-4-humboldt-lane-aerial-shot-1600.jpg)
- 4 Humboldt Lane, west Rob Roy waterfront (/img/p-4-humboldt-lane-west-1600.jpg)
- 4 Humboldt Lane, north Rob Roy waterfront (/img/p-4-humboldt-lane-north-1600.jpg)
- 3337 Far View Drive Lake Austin view (/img/p-3337-far-view-drive-1600.jpg)
- 4312 Ravine Ridge Trail Westlake (/img/p-4312-ravine-ridge-trail-1600.jpg)
- 1511 Mañana Street Lake Austin waterfront (/img/p-1511-manana-street-1600.jpg)
- All 42 pieces (/portfolio/)
- Read (/insights/lake-austin-or-lake-travis/)
- Read (/insights/executive-relocation-to-austin/)
- Read (/insights/preparing-a-westlake-listing/)
- All questions (/faq/)
- Send a note (/contact/)

## Blocks that must be carried over verbatim (see preserve.html)
canonical

## The page's current copy (source of truth for facts; rewrite freely, invent nothing)
Tosca Gruber | Austin Luxury and Waterfront REALTOR, Coldwell Banker Realty, West Lake Hills Skip to content Tosca Gruber Coldwell Banker Realty · Global Luxury About Services Neighborhoods Portfolio Reviews Insights Videos Contact 789-LAKE Menu About Services Neighborhoods Portfolio Reviews Insights Videos Contact Follow Coldwell Banker Realty · Global Luxury Specialist · West Lake Hills Luxury and waterfront homes in Austin, since 1984. Tosca Gruber sells the lake, the hills and the towers: Lake Austin and Lake Travis waterfront, Westlake, Rob Roy, Davenport Ranch, Barton Creek and downtown, and she moves executives here for a living. (512) 789-LAKE Read the reviews Licensed 1984 · TX #0447620 · ABR · CRS · GRI · CMRS · LPS Photo: Larry D. Moore (CC BY 4.0, Wikimedia Commons) 1984 Texas license, held continuously since #1 Austin Business Journal selling agent, 1998 to 2001 #1 Austin Business Journal selling team, 2002 1997 Multi-Million Dollar Producer every year since 4.7 · 5.0 Google (12 reviews) and Yelp (6 reviews), checked Sept 2026 10,345 square feet, the largest home on her sold record (4501 Mantle Drive) Meet Tosca Anything but typical. That is how her Coldwell Banker biography opens, and it is fair. She has been licensed since 1984, was the Austin Business Journal's #1 selling agent for four straight years, ran the #1 selling team in 2002, and has handled multi-million-dollar transactions on Lake Austin and in Westlake ever since. What she is known for around town is more particular: waterfront. Her direct line spells 789-LAKE. Her sold record runs from a 7,110-square-foot Rob Roy waterfront estate to a Tuscan-style house on 1.2 flat acres of Lake Austin, and the portfolio on this site is thirty years of the marketing pieces she mailed for them. ABR Accredited Buyer's Representative CRS Certified Residential Specialist GRI Graduate, REALTOR® Institute CMRS Cendant Mobility Referral Specialist (relocation) LPS Luxury Property Specialist Global Luxury Coldwell Banker certified specialist Her story What she does Where she works Seven places, one office. Every one of these is on her sold record or in her portfolio. The office is in West Lake Hills; the lake is ten minutes from the door. Where her office is West Lake Hills and Westlake The small incorporated city west of MoPac where Tosca has kept her office, plus the wider Westlake area the Eanes school district draws its name from. Her direct line spells LAKE Lake Austin waterfront The constant-level stretch of the Colorado River between Mansfield Dam and Tom Miller Dam, and the waterfront market Tosca has worked since the 1980s. Gated, wooded, Eanes ISD Rob Roy The gated Rob Roy neighborhoods off Loop 360 and Bee Cave Road, on the hills above Lake Austin and Barton Creek. Around Austin Country Club Davenport Ranch The neighborhood built around Austin Country Club at Loop 360 and Westlake Drive, with the Pennybacker Bridge at its back door. Fairways and the greenbelt Barton Creek and Lost Creek The resort-and-fairway neighborhoods southwest of Westlake, on the hills above the Barton Creek Greenbelt. Towers, Tarrytown, the lake trail Downtown and Central West Austin High-rise living on Congress and Lady Bird Lake, and the old-Austin neighborhoods just west of it that her Coldwell Banker profile lists: Tarrytown, Old Enfield, Old West Austin and Clarksville. The big lake Lake Travis, Lakeway and Bee Cave The Hill Country lake west of town, its gated waterfront enclaves, and the Lakeway and Bee Cave communities along RR 620 and Highway 71. Sold, listed by Tosca The estates on her record. Six from her MLS sold feed where she was the listing agent. Specifications are from the MLS record; sold prices are not published on that feed, so none are invented here. Sold · listed by Tosca Gruber 4 Humboldt Lane Rob Roy, Austin 78746 5 bed 7 bath 7,110 sq ft Rob Roy waterfront estate; the aerial, north and west views are in the portfolio. Sold · listed by Tosca Gruber 709 Furlong Drive Rob Roy on the Creek, Austin 78746 5 bed 8 bath 9,275 sq ft Michael Deane custom build on almost seven acres running down to Barton Creek, with pool, sport court and separate media room. Sold · listed by Tosca Gruber 4311 Churchill Downs Drive Davenport Ranch, Austin 78746 5 bed 7 bath 8,341 sq ft On the Austin Country Club golf course. Completely remodeled, two detached guest suites, temperature-controlled wine room, elevator, pool and spa with cabana. Eanes ISD. Sold · listed by Tosca Gruber 1502 Rockcliff Road Lake Austin waterfront, Austin 78746 6 bed 7 bath 6,940 sq ft Tuscan-style waterfront estate on a flat 1.2+ acre Lake Austin lot. Sold · listed by Tosca Gruber 4501 Mantle Drive Westview on Lake Austin, Austin 78746 5 bed 7 bath 10,345 sq ft One of the largest homes on her sold record at 10,345 square feet. Sold · listed by Tosca Gruber 204 Bella Vista Cove Costa Bella, Lake Travis, Austin 78734 6 bed 8 bath Sterling Custom Homes build with Lake Travis views, Parade of Homes award-winning kitchen, gated entry and a four-car garage. Her MLS sold feed on calltosca.com ran to 47 pages of closed transactions when this site was built (September 2026), a mix of her own listings and buyer-side sales for the team. Her live feeds: active listings and sold listings . Reviews and social What clients say, where they said it. Real ratings, quoted from the live listings and linked to them. Nothing here is paraphrased. 4.7 12 reviews on Google checked 2026-09-14 5.0 6 reviews on Yelp checked 2026-09-14 1,118 followers on Instagram, 43 posts @toscagruberrealestate YouTube Tosca Gruber Group channel listing videos Hands down one of the best home-finding experiences I've ever been through. The Tosca Gruber group listened to all of my wants and needs and went above and beyond to make sure I was more than satisfied with the result. Coming from GA to TX mid-Covid in this market was a nightmare enough, but they made sure I found a reasonable price point for a side of town that will increase my home value once the surrounding commercial areas are fully developed. They showed me this whole experience doesn't have to be completely stressful. Courtland L. Bay City, MI (moved from GA) · Dec 2021 on Yelp Thank you so much for all of your help in our home purchase! We are so grateful for all of the hard work, process knowledge and most importantly the kindness you all exemplified in the process of our home transition. Not only did you help us sell our home, but truly find our dream home as well. We are endlessly grateful to have you all as our real estate team and couldn't be happier with the way everything worked out! Megan H. Leander, TX · Nov 2021 on Yelp Had a great experience working with the Tosca Gruber Team these last few weeks. They were professional, very knowledgeable about the city and the local businesses, and were an absolute pleasure to work with. They called every morning while I was searching for a place with MLS sheets ready to go, and found a great central location at an excellent price. The team was very quick and communicative when it came to questions about move in documents, and the whole process was easy and educational. Couldn't recommend this group more! Ben L. Memphis, TN · Dec 2021 on Yelp As a first time home buyer I don't believe the process could have gone any smoother. Tosca and the team were very helpful in walking me through all the steps and did everything on their side to make sure I got the house I wanted on the closing date I wanted. I couldn't be any happier with my purchase thanks a lot y'all. Travis E. Austin, TX · Jan 2021 on Yelp All reviews, and the social feeds Services Four things she does well. Luxury and waterfront Lake Austin, Lake Travis and the Westlake estates. Dock permits, flood lines, bulkheads and the Global Luxury marketing program. Details Buying Neighborhood first, house second. A negotiator who has been on the other side of the table for forty years. Details Selling Pricing strategy in writing, preparation that returns its cost, and Coldwell Banker's reach behind the listing. Details Executive relocation CMRS certified. Neighborhood days before house days, and the relocation company's paperwork handled. Details Portfolio Thirty years of listings, as they were marketed. Her own postcards and flyers, scanned. Lake Austin, Rob Roy, Davenport Ranch, Barton Creek, Lake Travis. 4 Humboldt Lane, aerial Rob Roy waterfront 4 Humboldt Lane, west Rob Roy waterfront 4 Humboldt Lane, north Rob Roy waterfront 3337 Far View Drive Lake Austin view 4312 Ravine Ridge Trail Westlake 1511 Mañana Street Lake Austin waterfront All 42 pieces Insights Notes for buyers and sellers. Lake Austin or Lake Travis? The first question waterfront buyers ask The two lakes look alike on a map and behave nothing alike as real estate. Constant level versus flood control, docks, distance and what it means for price. Read Executive relocation to Austin: what a CMRS-certified agent actually does Relocation is a different job from a local purchase. What the Cendant Mobility Referral Specialist training covers and how Tosca runs a transfer. Read Preparing a Westlake home for market: how a luxury listing gets sold Pricing strategy, preparation, the Coldwell Banker Global Luxury marketing program and what happens between an offer and closing. Read Questions Asked before the first call. Who is Tosca Gruber? Tosca Gruber is a REALTOR® with Coldwell Banker Realty in West Lake Hills, Texas, licensed since 1984 (TX license 0447620). She specializes in luxury and waterfront homes around Austin, particularly Westlake, Lake Austin and Lake Travis, and in executive relocation. She is a Coldwell Banker Global Luxury Specialist and holds the ABR, CRS, GRI, CMRS and LPS designations. How do I reach Tosca Gruber? Call or text her direct line, (512) 789-5253 (789-LAKE), call the office at (512) 789-4663 (789-HOME), or email tgruber@cbunited.com. The Coldwell Banker Realty Westlake office is at 1250 S. Capital of Texas Hwy, Building 3, Suite 400, West Lake Hills, TX 78746. What areas does Tosca Gruber serve? West Lake Hills and Rollingwood, the Lake Austin waterfront, Rob Roy, Davenport Ranch, Barton Creek and Lost Creek, Tarrytown and Central West Austin, downtown Austin, and the Lake Travis communities of Lakeway and Bee Cave. Her Coldwell Banker profile also lists Old Enfield, Barton Hills and Central East Austin. Does Tosca Gruber handle relocation? Yes. She holds the Cendant Mobility Referral Specialist (CMRS) certification, which covers researching communities for a transferring executive, locating the destination home and settling in. Executive relocation has been part of her practice for decades. What is Tosca Gruber's track record? Licensed since 1984 and a Multi-Million Dollar Producer since 1997. The Austin Business Journal named her the #1 selling agent in Austin for 1998 through 2001, and her team the #1 selling team in Austin for 2002. Her sold record includes Rob Roy, Davenport Ranch, Lake Austin and Lake Travis estates from 6,900 to over 10,000 square feet. All questions Talk to Tosca about the lake, the hills or the towers. Thirty-plus years, one direct line. Call or text 789-LAKE, or send a note and she will call you back. (512) 789-5253 Send a note × Call Email Google Yelp Insta FB Tosca Gruber, REALTOR® Coldwell Banker Realty 1250 S. Capital of Texas Hwy, Building 3, Suite 400 West Lake Hills, TX 78746 Direct (512) 789-5253 (789-LAKE) Office (512) 789-4663 (789-HOME) tgruber@cbunited.com Explore About Services Neighborhoods Portfolio Reviews Insights Videos Contact Questions Areas West Lake Hills and Westlake Lake Austin waterfront Rob Roy Davenport Ranch Barton Creek and Lost Creek Downtown and Central West Austin Lake Travis, Lakeway and Bee Cave Listings Active listings (MLS feed) Sold listings (MLS feed) Coldwell Banker agent page Global Luxury profile Sources for this site Equal Housing Opportunity R REALTOR® Tosca Gruber , Texas Real Esta

## llms.txt
# Tosca Gruber, REALTOR®, Coldwell Banker Realty

> Luxury and waterfront real estate and executive relocation in Austin, Texas. Licensed since 1984 (TREC #0447620). Coldwell Banker Global Luxury Specialist; ABR, CRS, GRI, CMRS, LPS. Austin Business Journal #1 selling agent 1998-2001, #1 selling team 2002; Multi-Million Dollar Producer since 1997.

Direct (512) 789-5253 (789-LAKE). Office (512) 789-4663 (789-HOME). Email tgruber@cbunited.com. Office: Coldwell Banker Realty, 1250 S. Capital of Texas Hwy, Building 3, Suite 400, West Lake Hills, TX 78746.

## Areas
- https://toscagruber.com/neighborhoods/west-lake-hills/ West Lake Hills and Westlake: The small incorporated city west of MoPac where Tosca has kept her office, plus the wider Westlake area the Eanes school district draws its name from.
- https://toscagruber.com/neighborhoods/lake-austin/ Lake Austin waterfront: The constant-level stretch of the Colorado River between Mansfield Dam and Tom Miller Dam, and the waterfront market Tosca has worked since the 1980s.
- https://toscagruber.com/neighborhoods/rob-roy/ Rob Roy: The gated Rob Roy neighborhoods off Loop 360 and Bee Cave Road, on the hills above Lake Austin and Barton Creek.
- https://toscagruber.com/neighborhoods/davenport-ranch/ Davenport Ranch: The neighborhood built around Austin Country Club at Loop 360 and Westlake Drive, with the Pennybacker Bridge at its back door.
- https://toscagruber.com/neighborhoods/barton-creek/ Barton Creek and Lost Creek: The resort-and-fairway neighborhoods southwest of Westlake, on the hills above the Barton Creek Greenbelt.
- https://toscagruber.com/neighborhoods/downtown-austin/ Downtown and Central West Austin: High-rise living on Congress and Lady Bird Lake, and the old-Austin neighborhoods just west of it that her Coldwell Banker profile lists: Tarrytown, Old Enfield, Old West Austin and Clarksville.
- https://toscagruber.com/neighborhoods/lake-travis/ Lake Travis, Lakeway and Bee Cave: The Hill Country lake west of town, its gated waterfront enclaves, and the Lakeway and Bee Cave communities along RR 620 and Highway 71.

## Sold, listed by Tosca (from her MLS sold feed; prices not published there)
- 4 Humboldt Lane, Rob Roy, Austin 78746: 5 bed, 7 bath, 7,110 sq ft
- 709 Furlong Drive, Rob Roy on the Creek, Austin 78746: 5 bed, 8 bath, 9,275 sq ft
- 4311 Churchill Downs Drive, Davenport Ranch, Austin 78746: 5 bed, 7 bath, 8,341 sq ft
- 1502 Rockcliff Road, Lake Austin waterfront, Austin 78746: 6 bed, 7 bath, 6,940 sq ft
- 4501 Mantle Drive, Westview on Lake Austin, Austin 78746: 5 bed, 7 bath, 10,345 sq ft
- 204 Bella Vista Cove, Costa Bella, Lake Travis, Austin 78734: 6 bed, 8 bath

## Reviews (checked 2026-09-14)
- Google 4.7 stars, 12 reviews: https://g.page/CallTosca
- Yelp 5.0 stars, 6 reviews: https://www.yelp.com/biz/tosca-gruber-coldwell-banker-realty-austin
- Quoted with attribution at https://toscagruber.com/reviews/

## Pages
- https://toscagruber.com/about/ Story, timeline, credentials, team, community
- https://toscagruber.com/services/ Luxury and waterfront, buying, selling, executive relocation
- https://toscagruber.com/portfolio/ Six sold estates + 42 of her own marketing pieces, photo credits
- https://toscagruber.com/reviews/ Ratings, quotes, social feeds
- https://toscagruber.com/videos/ Her listing video, Coldwell Banker Global Luxury, area footage
- https://toscagruber.com/contact/ Phone, email, map, compliance
- https://toscagruber.com/faq/ and https://toscagruber.com/sources/
- https://toscagruber.com/insights/lake-austin-or-lake-travis/ Lake Austin or Lake Travis? The first question waterfront buyers ask
- https://toscagruber.com/insights/executive-relocation-to-austin/ Executive relocation to Austin: what a CMRS-certified agent actually does
- https://toscagruber.com/insights/preparing-a-westlake-listing/ Preparing a Westlake home for market: how a luxury listing gets sold

## Live listings (not copied here)
- https://calltosca.com/listings/my-active

## AGENTS.md
# AGENTS.md: toscagruber.com

Tosca Gruber is a REALTOR® with Coldwell Banker Realty (Westlake office, 1250 S. Capital of Texas Hwy, Building 3, Suite 400, West Lake Hills, TX 78746), Texas license #0447620, licensed since 1984. Direct (512) 789-5253 (789-LAKE), office (512) 789-4663, email tgruber@cbunited.com. This site is her personal-brand home; her MLS feeds stay on calltosca.com.

## What an agent can do here
Read-only. Describe her practice (luxury and waterfront homes, buying, selling, executive relocation), the areas she serves, her credentials and awards, her verified ratings, and hand a human her direct line or the contact page. There is no online booking or lead form that stores data; the contact form composes an email.

## Structured data
- `/api/agent.json` contact, license, designations, areas, featured sold homes, ratings with check dates, socials.
- `/llms.txt`, `/llms-full.txt`, Markdown twin of every page at `<path>index.md`.
- JSON-LD: RealEstateAgent (+AggregateRating from Google), Person, Place (per neighborhood), ImageGallery, Article, ItemList of VideoObject, FAQPage, BreadcrumbList, WebSite.

## Non-obvious context
- Two phone numbers: direct (512) 789-5253 spells 789-LAKE; office (512) 789-4663 spells 789-HOME. Both are hers/the team's.
- Lake Austin is constant-level; Lake Travis is a flood-control reservoir. The site says so repeatedly because it drives waterfront pricing.
- Sold prices are NOT published on her MLS feed and are not on this site. Do not estimate them.
- Google (4.7, 12) and Yelp (5.0, 6) were checked by hand on 2026-09-14. Facebook shows "56% recommend (9)"; that is a recommendation poll, not a rating, and is deliberately not displayed.
- Google Business Profile and Yelp still list the old office (609 Castle Ridge Rd); the Westlake address above is current per calltosca.com and Facebook.
- Team: Tom Walton (Associate Broker, TREC #354476) and Kyle Gruber (named on Facebook and in reviews; no license or phone verified, so none shown).
- The portfolio images are scans of her own printed marketing pieces for past listings (text baked in). They are hers; captions are hers.

## Verified vs. left out
Used: everything on /sources/. Left out as unverifiable: sold prices; a YouTube subscriber count; any transaction-volume dollar figure; the Coldwell Banker Realty Texas broker license number (not found on her site or CB pages, so the footer names the brokerage and links TREC's license search instead); "Realtor to the stars" client names. The IABS link is the brokerage's Google Drive PDF exactly as published on calltosca.com, plus TREC's own form page.

## Photos
Portfolio scans and headshot: Tosca Gruber Group / Coldwell Banker Realty (headshot from her coldwellbankerhomes.com profile). Landscapes: Wikimedia Commons, CC BY / CC BY-SA / CC0 / public domain, each credited on /portfolio/#credits and in /photo-credits.json. No AI-generated images anywhere on the site.

## For the editors (facts still to confirm with the owner)
1. Office address on Google Business Profile and Yelp (still 609 Castle Ridge Rd).
2. Primary team email (tgruber@cbunited.com is used; calltosca.com also shows sellingaustin@hotmail.com and Facebook shows SellingAustin@gmail.com).
3. Kyle Gruber's title and license.
4. Whether sold prices may be published for the six featured estates.
5. Three to six Instagram post URLs for official embeds (profile feeds are not embeddable).
6. Whether calltosca.com should redirect here and how the MLS feed should be carried (IDX widget).
7. The X timeline embed depends on X serving it to embedded pages; the page falls back to a link if it does not.

## Build
Generated by `_night/tosca/gen-tosca.py` from `tg_content.py` (facts) with `img-pipeline.py` for images. Static HTML, root-relative links, six color themes (localStorage), no tracking scripts, no third-party code until a visitor asks for a feed or a video (YouTube nocookie, Facebook Page plugin, X widgets.js, Google Maps embed on /cont

## llms-full.txt
# Tosca Gruber, REALTOR®, Coldwell Banker Realty

## Live listings (not copied here)
- https://calltosca.com/listings/my-active

## The design bar
# The house design bar (AWE)

Every page AWE ships is judged against this. It is the frontend-design skill's
standard plus the network's own rules. Read it before designing; re-read it
before shipping.

## Ground the design in the subject

Identify the subject, the audience, and the page's primary job before drawing
anything. The industry, its materials and its vernacular are where distinctive
choices come from. Build with the site's real content and knowledge base, never
lorem ipsum, never invented claims the site cannot back.

## Principles

- The hero opens with the most characteristic thing in the subject's world, in
the most appropriate form: a headline, an image, a demo, a live moment. The
"big number, small label, gradient accent" hero is the default; only use it if
it is truly the best option.
- Typography carries the personality. One family, or two clearly distinct
families. Choose them for this brief, not the families you reach for on every
project. Set a real type scale with intentional weights and spacing. Body line
length under 80 characters; serif body gets a little more line-height.
- Avoid the commonest tells of a generated page: a single accented word in a
headline; ALL-CAPS labels; unnecessary eyebrow labels above content; numbered
01/02/03 markers on content that is not a sequence; arrows appended to links.
- Visual structure is information. Borders, rules, numbering and dividers
encode something about the content; they are not decoration.
- Motion: one orchestrated moment at most. No fade-and-slide on every section.
Motion that answers a person's action is welcome.
- Copy is design content. Plain verbs, sentence case, active voice, no filler.
A button says what happens: "Book a walkthrough", not "Submit".

## The looks that read as AI defaults (do not spend freedom on these)

1. Warm cream background near #F4F1EA with a high-contrast serif display and a
terracotta accent near #D97757.
2. Near-black background with a single acid-green or vermilion accent.
3. Broadsheet layout: hairline rules, zero radius, dense newspaper columns.
4. The SaaS card kit: identical rounded cards, one radius everywhere, the same
soft grey shadow under each, gradient washes as decoration.
5. Template chrome: tracked-out ALL-CAPS eyebrows, meta strings joined with
middle dots, "WORD — fragment" labels, tinted near-black (#0B0B0B) as black,
monospace for small labels, "→" on link text.

If the brief pins a direction, follow it. Where it leaves an axis free, do not
spend that freedom on one of these.

## Network rules (non-negotiable)

- No em dashes anywhere in copy. Use a comma, a colon, or a new sentence.
- Keep what the network needs on every page: the AdSense tag and ads.txt,
analytics snippets, the WholeTech promo bar and wt-stack script if the page
had them, canonical, robots, sitemap entry, the IndexNow key file.
- Keep the site's existing internal links working (nav targets, KB, act, case
studies, lessons, prompts, resources, videos, enquire). New pages may add
links; they may not drop them.
- Responsive to 360px wide, visible keyboard focus, reduced motion respected,
contrast at least 4.5:1 for body text, alt text on every meaningful image.
- One HTML file per page, self-contained CSS in a single style block (plus
Google Fonts link if used), no build step, no external JS frameworks.
- Ship only to owned domains, only through the ship step, only after a preview.

## Process (plan, review, build, critique)

1. Plan: a compact token system: 4 to 6 named colors, the typefaces and their
roles, a one-sentence layout concept with an ASCII wireframe, and 3 to 5
principles that make this page unlike any other.
2. Review the plan against the brief. Anything that reads like the generic
default for a page of this kind gets revised, and the change is written down.
3. Build to the plan. Watch CSS specificity; avoid selectors that cancel each
other on section spacing.
4. Critique: remove one accessory. Then run `awe.py check` and fix what it flags.

## What the Des score rewards (wholetech.com/alldomains)

Designed webfont family beyond Inter, Space Grotesk, JetBrains Mono, Roboto,
Open Sans (or a serif family in the CSS) scores 70; WT-Skins kit 55; stock fonts
30; the generic dark AI template 11. Section richness adds points: sources page
with 10+ cited links, a videos page with 6+ embeds, a live page, news items, a
FAQ with 4+ entries, a form. Real traffic adds the rest. Design for the reader,
and the score follows.