AWE brief: sledville.com

# AWE job packet: sledville.com /index

Generated 2026-09-14 14:26 UTC. Everything the designer needs is in this file plus preserve.html.

## The job
Redesign the page at https://sledville.com/ to the house design bar, keeping every fact and every working link, so it reads as a page made for this subject and nobody else's. Deliver ONE self-contained HTML file to `/var/www/sledville.com/awe-preview/index.html`, then run `awe.py check sledville.com`.

## Site identity (from the live page)
- Title: Sledville | Snowmobile, UTV & Dirt Bike Tours in Leadville, CO, with a Trip Planner and Concierge
- Description: Sledville: the next-generation site of Leadville Offroad Adventures. Guided snowmobile tours from $295, UTV tours from $450 per machine, dirt bike tours from $399, motorsports repair and Sugarloaf Mountain Lodge in Leadville, Colorado at 10,152 ft. Instant trip planner and concierge, no cloud AI.
- Site sections that exist: about, api, ask, contact, dirt-bike-tours, faq, gallery, img, kb, leadville, lodging, plan, roadmap, service-repair, sitemap, snowmobile-tours, sources, utv-tours, videos
- Pages on site: 23

## What the audit found (Des estimate 77, base 70)
- No visible focus style for keyboard users.
- No sources page; cite what the site claims.

## Current fonts
Bricolage+Grotesque, Instrument+Sans, JetBrains+Mono

## Internal links on the page (keep every one of these working)
- Sledville Leadville, CO · 10,152 ft (/)
- Home (/)
- Winter tours (/snowmobile-tours/)
- UTV tours (/utv-tours/)
- Dirt bike (/dirt-bike-tours/)
- Service & repair (/service-repair/)
- Lodge (/lodging/)
- Plan a trip (/plan/)
- Photos (/gallery/)
- Videos (/videos/)
- Leadville (/leadville/)
- About (/about/)
- Book / contact (/contact/)
- Winter tours (/snowmobile-tours/)
- Plan my trip (/plan/)
- UTV tours (/utv-tours/)
- Plan my trip (/plan/)
- How it works (/ask/)
- Plan my trip (/plan/)
- From $450 per UTV Summer and fall · 3 hours Guided UTV Tour (/utv-tours/)
- From $399 Summer · all day Guided Dirt Bike Tour Single trac (/dirt-bike-tours/)
- The high road Mosquito Pass, 13,185 ft What the road above t (/kb/mosquito-pass-by-utv/)
- Year-round Service and repair Snowmobiles, UTVs, ATVs and di (/service-repair/)
- The altitude guide (/kb/leadville-altitude-tips/)
- About the outfit (/about/)
- Service and repair (/service-repair/)
- See the lodge (/lodging/)
- Plan my trip (/plan/)
- Send a booking request (/contact/)
- Winter tours (/snowmobile-tours/)
- UTV tours (/utv-tours/)
- Dirt bike (/dirt-bike-tours/)
- Service & repair (/service-repair/)
- Lodge (/lodging/)
- Plan a trip (/plan/)
- Photos (/gallery/)
- Videos (/videos/)
- Leadville (/leadville/)
- About (/about/)
- Book / contact (/contact/)

## Blocks that must be carried over verbatim (see preserve.html)
canonical

## The page's current copy (source of truth for facts; rewrite freely, invent nothing)
Sledville | Snowmobile, UTV & Dirt Bike Tours in Leadville, CO, with a Trip Planner and Concierge Skip to content Sledville Leadville, CO · 10,152 ft Ask (970) 930-7027 Menu Home Winter tours UTV tours Dirt bike Service & repair Lodge Plan a trip Photos Videos Leadville About Book / contact Elev 10,152 ft Mosquito Pass 13,185 ft Google 4.7 · 165 Winter Summer Leadville, Colorado · winter Sled the roof of Colorado. Groomed trail tours on Polaris Indys from $295, off-trail High Adventure days on Pro RMK 850s, snowbikes, and a heated-cab UTV for the ones who would rather look than ride. Gear included. Guide out front. Winter tours Plan my trip Call (970) 930-7027 Leadville, Colorado · summer and fall Ride the high roads the miners left. Three hours in a 4-seat RZR 1000 Turbo through the historic mining district toward Mosquito Pass, from $450 per machine. All-day KTM dirt bike days from $399 for riders with experience. Guide, fuel and support included. UTV tours Plan my trip Call (970) 930-7027 10,152 ft Leadville. Highest incorporated city in the United States. 13,185 ft Mosquito Pass, where the UTVs point when it melts out. 1,000 acres Private ranch outside town: powder, hill climbs and single track nobody else rides. Since 2015 Elk Mountain Adventures, now Leadville Offroad Adventures. TripAdvisor Travelers’ Choice 2020. Next generation Two tools that do the thinking before you call. Both run in your browser with free, open code and only the facts on this site. No cloud AI, no account, nothing you type leaves the page. Concierge · instant · local Ask it like you would ask the shop. “Which tour is right for a family of five in February?” “What do I wear at 10,000 feet?” “Is Mosquito Pass open in June?” It knows the prices, the months, the age rules and the gear lists, and it says so when it does not know. Family of five in February? What do I wear? Mosquito Pass in June? Do you fix sleds? Open the concierge How it works Trip planner · deterministic · shareable Month, group, experience: out comes the day. Every tour scored against your answers, a day plan built from real tour lengths and the town, a budget from the published starting rates, a packing list, and a booking request with the plan already written. Family, February, first time Couple, September, two days Three experts, powder, January Plan my trip Two seasons, one door Pick your machine. Small groups, a guide out front, current-year Polaris and KTM equipment. Nobody here runs a cattle-call. The season switch on the hero picks which four you see. From $295 Winter · about 2 hours Guided Snowmobile Tour Groomed trails on a Polaris Indy 550, single or double. First-timers and families. Drivers 15+. See the tour From $350 Winter · half day to multi-day Snowmobile High Adventure Off-trail powder, hill climbs and trees on a Pro RMK 850 across the private ranch. Intermediate and up. See the tour Call Winter · private guided Snowbike A Yamaha 450 Timbersled: a dirt bike on a ski and a track. For people who already ride moto. See the tour Call Winter · 3 hours Heated-cab Winter UTV Four seats, heated and enclosed, through the snow-covered mining district. Kids, grandparents, non-riders. See the tour From $450 per UTV Summer and fall · 3 hours Guided UTV Tour A 4-seat RZR 1000 Turbo through the mining district and up toward Mosquito Pass. Self-driven or ride with the guide. See the tour From $399 Summer · all day Guided Dirt Bike Tour Single track, mining roads and the ranch on current-year KTMs. Experience required. See the tour The high road Mosquito Pass, 13,185 ft What the road above treeline is really like, when it opens, and how the tours approach it. Read the guide Year-round Service and repair Snowmobiles, UTVs, ATVs and dirt bikes serviced in town by the crew that keeps a tour fleet running at 10,000 feet. Bring it in What runs when Pick a month. The calendar decides more than the brochure. Tap a month for what runs and what the mountain is doing. Jan winter Feb winter Mar winter Apr shoulder May shoulder Jun summer Jul summer Aug summer Sep summer Oct shoulder Nov shoulder Dec winter Denver 5,280 ft Leadville, the shop 10,152 ft Recorded on a UTV tour 12,700 ft Mosquito Pass 13,185 ft Mount Massive 14,428 · Mount Elbert 14,440 ft Altitude Two miles up before the ride starts. Leadville is the highest incorporated city in the United States. The UTV tours climb from town toward Mosquito Pass; the sled tours run on the plateau and the ranch above it. The air holds roughly a third less oxygen than sea level, the sun is stronger, the humidity is low. None of it stops you riding; a little planning makes the day better. Drink more water than feels necessary, starting the day before. Go easy on alcohol the first night. Sunscreen and sunglasses every day; the sun at 10,000 feet is stronger than it looks. If you are coming from sea level and can arrive a day early, do. The altitude guide Ask the concierge Why people come back The guide knows the mine you are parked next to. Every tour leaves with an experienced guide who rides this country all year and can tell you which silver mine built which brick building on Harrison Avenue. Groups stay small. Machines get replaced every year. And the routes mix public land with a private 1,000-acre ranch, so you are not queueing behind a rental convoy. Guests mention the same names in their reviews: Blake, Cody, Zach, Todd, and Jason, who answers the phone. About the outfit Leadville from the mine dumps, Turquoise Lake behind Photo: Semiautonomous, Wikimedia Commons, CC BY-SA 4.0 In their words Our family had the best time! Jason was the best guide. We learned about history and saw beautiful sights. Kati M., Google, Aug 2025 Equipment was top notch, tour guy Blake was great and the views were absolutely breath taking. Keni A., Google, Feb 2024 Amazing snowmobiling experience! Everything about this company was top notch. Jessica L., Google, Dec 2025 Quoted from public Google and TripAdvisor reviews. Google rating 4.7 from 165 reviews as of September 2026. The shop Full-line service and repair, in Leadville. Most powersports shops are an hour or more down the valley. This one is on East 9th Street, run by people who keep a fleet of sleds, RZRs and KTMs working through Leadville winters. Bring your snowmobile, UTV, ATV or dirt bike in for maintenance, diagnostics or repair, whether or not you have ever ridden with them. Service and repair RZR XP 1000 at a creek crossing in early summer, snow still on the peaks Stay on the ranch Sugarloaf Mountain Lodge. Five thousand square feet, five bedrooms and a sleeping loft, five decks, a fire pit and a fifth-floor observation lounge, on the private 1,000 acres with Turquoise Lake, Mount Elbert and Mount Massive in the windows. Bring the whole crew for a multi-day tour, or just for the quiet. See the lodge Sugarloaf Mountain Lodge on the ranch Ready to ride? Call (970) 930-7027 or send a booking request. Or let the planner match the tour to your group first. Call (970) 930-7027 Plan my trip Send a booking request Name Email or phone What are you after? Snowmobile tour UTV tour Dirt bike tour Service or repair Lodging Dates and group Send the request Opens the request in your own email app; nothing is stored here. Or call (970) 930-7027. Questions people ask before they book What is there to do in Leadville, Colorado? Leadville is a year-round base for the high country. In winter the big draw is snowmobiling on groomed trails and backcountry powder around Turquoise Lake and the private ranch outside town. In summer it is UTV tours through the historic mining district and up toward Mosquito Pass, dirt bike single track, hiking Mount Elbert and Mount Massive, and fishing Turquoise Lake and Twin Lakes. Leadville Offroad Adventures runs the guided snowmobile, UTV and dirt bike tours from 141 E 9th Street downtown. Where can I book a snowmobile, UTV or dirt bike tour in Leadville? Call Leadville Offroad Adventures at (970) 930-7027 or send a request from the contact page. Snowmobile tours start at $295, UTV tours at $450 per 4-seat machine, and dirt bike tours at $399. Tours leave from the shop at 141 E 9th St, Leadville, CO 80461. Who repairs snowmobiles, UTVs, ATVs and dirt bikes in Leadville? Leadville Offroad Adventures runs a full-line motorsports service and repair shop at 141 E 9th Street in Leadville for snowmobiles, UTVs and side-by-sides, ATVs, dirt bikes and other off-road equipment. Call (970) 930-7027 for a quote. Is Leadville Offroad Adventures the same company as Elk Mountain Adventures? Yes. Elk Mountain Adventures, LLC has run tours out of Leadville since 2015 and now operates as Leadville Offroad Adventures. Same owner, same guides, same shop on East 9th Street. Sledville and leadvilleoffroad.com are both the outfit's own sites; book by phone or the request form on either. Do I need experience to take a tour? Not for the snowmobile trail tour or the UTV tours. Guides cover the machine and the route before you leave, and you can ride double or ride along with the guide. The High Adventure snowmobile tour and the dirt bike tours are for riders with experience. Snowmobile drivers must be at least 15. How far is Leadville from Vail, Breckenridge and Denver? Leadville is about 25 minutes from Copper Mountain, about an hour from Vail and from Breckenridge, and about two hours from Denver. In summer, Aspen is about an hour and a half over Independence Pass. Sledville The next-generation site of Leadville Offroad Adventures: guided snowmobile, snowbike, UTV and dirt bike tours plus a full-line motorsports shop, out of 141 E 9th St in downtown Leadville, Colorado, at 10,152 feet. Sister site: leadvilleoffroad.com . (970) 930-7027 Leadvilleutvtours@gmail.com 141 E 9th St, Leadville, CO 80461 Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Ride Winter tours UTV tours Dirt bike Service & repair Lodge Plan a trip More Photos Videos Leadville About Book / contact Concierge FAQ Guides Sources Site map llms.txt AGENTS.md Follow Facebook Instagram YouTube TripAdvisor © 2026 Elk Mountain Adventures, LLC, doing business as Leadville Offroad Adventures. Leadville, Colorado. Built Agents First: AGENTS.md , llms.txt , tours.json , kb.json , MCP card . The concierge and planner run in your browser with free, open code and no cloud AI. Photos are the outfitter's own or Creative Commons; credits on the photo page . No AI-generated images. Call Plan a trip Ask Theme Ask Sledville

## Knowledge base (kb/index.html)
Guides | Mosquito Pass by UTV, What to Wear, Which Winter Tour, Leadville Altitude | Sledville Skip to content Sledville Leadville, CO · 10,152 ft Ask (970) 930-7027 Menu Home Winter tours UTV tours Dirt bike Service & repair Lodge Plan a trip Photos Videos Leadville About Book / contact Guides Know before you go. Short, specific guides from the crew that rides here: the pass, the cold, the machines, the altitude. Every number in them is on the tour pages and in the concierge too. Guide Mosquito Pass by UTV: what the 13,185-foot road is really like The road east of Leadville tops out at 13,185 feet, higher than any pass most people will ever drive. Here is what it is, when it opens, and what a UTV day on it feels like. Read the guide Guide What to wear snowmobiling at 10,000 feet in Leadville Leadville's January averages a high of about 30 degrees and a low near 5, and the trail tour runs above that. The tour includes the outer layer. What you bring underneath decides whether you enjoy it. Read the guide Guide Snowmobile, snowbike or winter UTV: which Leadville winter tour Four winter tours leave the same shop. They suit very different days. A straight comparison, using the outfitter's own published details. Read the guide Guide Leadville altitude: what 10,152 feet does and how to enjoy it The highest incorporated city in the United States is a different place to breathe. None of it stops you riding; a little planning makes the day better. Read the guide Ready to ride? Call (970) 930-7027 or send a booking request. Or let the planner match the tour to your group first. Call (970) 930-7027 Plan my trip Send a booking request Sledville The next-generation site of Leadville Offroad Adventures: guided snowmobile, snowbike, UTV and dirt bike tours plus a full-line motorsports shop, out of 141 E 9th St in downtown Leadville, Colorado, at 10,152 feet. Sister site: leadvilleoffroad.com . (970) 930-7027 Leadvilleutvtours@gmail.com 141 E 9th St, Leadville, CO 80461 Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Ride Winter tours UTV tours Dirt bike Service & repair Lodge Plan a trip More Photos Videos Leadville About Book / contact Concierge FAQ Guides Sources Site map llms.txt AGENTS.md Follow Facebook Instagram YouTube TripAdvisor © 2026 Elk Mountain Adventures, LLC, doing business as Leadville Offroad Adventures. Leadville, Colorado. Built Agents First: AGENTS.md , llms.txt , tours.json , kb.json , MCP card . The concierge and planner run in your browser with free, open code and no cloud AI. Photos are the outfitter's own or Creative Commons; credits on the photo page . No AI-generated images. Call Plan a trip Ask Theme Ask Sledville

## llms.txt
# Sledville

> Sledville is the next-generation site of Leadville Offroad Adventures (legal name Elk Mountain Adventures, LLC, est. 2015): guided snowmobile, snowbike, UTV and dirt bike tours from Leadville, Colorado (10,152 ft, the highest incorporated city in the US), on public land and a private 1,000-acre ranch, plus a full-line service and repair shop and Sugarloaf Mountain Lodge. Sister site: https://leadvilleoffroad.com/ (same business). Sledville adds a trip planner and a concierge that run entirely in the browser with free, open code and no cloud AI.

Phone (970) 930-7027. Email Leadvilleutvtours@gmail.com. 141 E 9th St, Leadville, CO 80461. Hours: Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Tours by reservation.

## Tours and prices (published starting rates; confirmed at booking)
- Guided Snowmobile Tour, about 2 hours, Polaris Indy 550 LXE, from $295 (per rider, ride single or double), season winter, drivers 15+. https://sledville.com/snowmobile-tours/#trail
- Snowmobile High Adventure, Half day, full day, or multi-day, Polaris Pro RMK 850, from $350 (per rider), season winter, drivers 15+. https://sledville.com/snowmobile-tours/#high
- Snowbike Tour, Half day, full day, or multi-day, private guided, Yamaha 450-powered Polaris Timbersled, call for pricing (call for pricing), season winter. https://sledville.com/snowmobile-tours/#snowbike
- Winter UTV Tour, about 3 hours, 4-seat Polaris RZR with a heated cab, call for pricing (call for pricing), season winter. https://sledville.com/snowmobile-tours/#utvwinter
- Guided UTV Tour, about 3 hours, Polaris RZR 1000 Turbo, 4 seats, from $450 (per UTV, up to 4 riders), season summer. https://sledville.com/utv-tours/
- Guided Dirt Bike Tour, All day, Current model year KTM, from $399 (per rider), season summer. https://sledville.com/dirt-bike-tours/
- Service and repair: snowmobiles, UTVs/side-by-sides, ATVs, dirt bikes, off-road equipment. Quoted per job. https://sledville.com/service-repair/
- Lodging: Sugarloaf Mountain Lodge, 5,000 sq ft, 5 bedrooms + loft, on the private ranch. https://sledville.com/lodging/

## Tools
- https://sledville.com/plan/ Trip planner: month + group + experience + interests -> ranked tours, day plan, budget from published rates, packing list, booking request. State lives in the URL hash (m, n, k, x, s, i, d, l).
- https://sledville.com/ask/ Concierge: plain-English questions answered from https://sledville.com/kb.json only. Deep link: /ask/?q=...
- https://sledville.com/kb.json The knowledge file both tools read: business, tours, months, docs, faqs, around-town, altitude tips, reviews.

## Pages
- https://sledville.com/leadville/ Things to do in Leadville, elevation, passes, directions
- https://sledville.com/faq/ Every question and answer on the site in one place
- https://sledville.com/kb/ Guides: Mosquito Pass by UTV, what to wear snowmobiling at 10,000 ft, snowmobile vs snowbike vs winter UTV, Leadville altitude
- https://sledville.com/gallery/ Photos (own + Creative Commons, credited; no AI images) and https://sledville.com/videos/ (YouTube embeds)
- https://sledville.com/about/ The story, the names, and how the tools work
- https://sledville.com/sources/ Where every fact came from
- https://sledville.com/contact/ Booking requests (form fields prefill from ?topic=&size=&dates=&msg=)

## Machine-readable
- https://sledville.com/api/business.json, https://sledville.com/api/tours.json, https://sledville.com/api/faq.json, https://sledville.com/api/months.json, https://sledville.com/kb.json
- https://sledville.com/AGENTS.md, https://sledville.com/llms-full.txt, https://sledville.com/openapi.json, https://sledville.com/.well-known/mcp-server-card.json
- Every page has a Markdown twin at the same path + index.md (e.g. https://sledville.com/utv-tours/index.md)

## Facts worth getting right
- Leadville elevation 10,152 ft. Mosquito Pass 13,185 ft (UTVs allowed on the Leadville side, summer only, usually July to September). Mount Elbert 1

## AGENTS.md
# AGENTS.md: sledville.com

Sledville is the next-generation site of Leadville Offroad Adventures, the trading name of Elk Mountain Adventures, LLC, a guided-tour and motorsports-repair business at 141 E 9th St, Leadville, CO 80461 (phone (970) 930-7027, email Leadvilleutvtours@gmail.com). The same business also runs https://leadvilleoffroad.com/; both sites publish the same facts, and every fact here is imported from that build's research record. Sledville is snowmobile-forward in name but covers every season: snowmobile, snowbike, winter UTV, summer UTV, dirt bike, service and repair, and the lodge.

## What an agent can do here
Read-only. Recommend tours, quote the published starting prices, give directions, explain seasons and requirements, and hand a human the phone number or the contact page to book. There is no online checkout; bookings are by phone or the request form (`/contact/?topic=&size=&dates=&msg=` prefills it).

## The AI approach (and why)
Paul's rule for this site: free, open-source AI only. No paid or proprietary API, no per-token billing, no ANTHROPIC_API_KEY anywhere.
- First choice was a small self-hosted open-weight model (Ollama / llama.cpp with a 3B instruct model) on the droplet behind an nginx proxy. Checked at build time (2026-09-14): the droplet has 3.8 GiB RAM with about 290 MiB free, 1.8 of 2.0 GiB swap in use, 2 vCPUs, no GPU, and a load average around 3 after an overload earlier the same day. A 3B model needs 2 to 3 GiB resident and would run on the same two cores as every other site. Not safe. Not installed.
- Shipped instead: a **client-side retrieval concierge** (`/sv-engine.js` + `/ask.js`) and a **deterministic trip planner** (`/planner.js`), both reading `/kb.json`, a knowledge file generated from the same facts as the pages. Retrieval is BM25 over a small index with synonym expansion plus intent rules and slot memory (month, group size, kids, experience). Recommendation is a transparent scoring matrix over the published tour catalogue (season gate, skill requirement, seats, tags). Cost is published starting rate x riders (or x machines for per-UTV tours). Nothing runs on a server; nothing the visitor types leaves the browser; the UI says "instant, local, no cloud AI" rather than pretending to be a chatbot.
- Upgrade path if the droplet is ever resized or a separate box appears: keep `kb.json` as the grounding, add an optional `/ai/` proxy to a localhost Ollama bound to 127.0.0.1 with a 20 s timeout and rate limiting, and let `ask.js` try it first and fall back to the local engine. The engine already returns sources, so the LLM would only rewrite, never invent.

## Structured data
- `/api/business.json` NAP, hours, socials, coordinates. `/api/tours.json` every tour with price, duration, machine, season, months, skill, seats, inclusions. `/api/faq.json` grouped Q&A. `/api/months.json` what runs when. `/kb.json` everything the tools read.
- `/llms.txt`, `/llms-full.txt`, `/openapi.json`, `/.well-known/mcp-server-card.json`, `/.well-known/ai-plugin.json`.
- Markdown twin of every page at `<path>index.md`.
- JSON-LD: SportsActivityLocation/LocalBusiness (+ OfferCatalog), WebSite (SearchAction -> /ask/?q=), WebApplication (planner, concierge), Service, FAQPage, ImageGallery, VideoObject list, LodgingBusiness, TouristDestination, Article, BreadcrumbList.

## Non-obvious context
- Seasons: snowmobile roughly December to early April; UTV and dirt bike once the high roads melt (about June) to the first fall storms (about October). Mosquito Pass is only open snow-free, usually July to September. April, May, October and November are "call ahead".
- Prices are the outfitter's published "starting at" rates. Exact price depends on dates and group; say so. Snowbike, winter UTV, the lodge and repair work are quoted by phone.
- Snowmobile drivers must be 15+. Dirt bike tours require prior experience. UTV tours need none. UTV driver age and passenger minimum size are not published.
- "Elk Mountain Adventur

## llms-full.txt
# Sledville

Phone (970) 930-7027. Email Leadvilleutvtours@gmail.com. 141 E 9th St, Leadville, CO 80461. Hours: Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Tours by reservation.

## Facts worth getting right
- Leadville elevation 10,152 ft. Mosquito Pass 13,185 ft (UTVs allowed on the Leadville side, summer only, usually July to September). Mount Elbert 1

## The design bar
# The house design bar (AWE)

Every page AWE ships is judged against this. It is the frontend-design skill's
standard plus the network's own rules. Read it before designing; re-read it
before shipping.

## Ground the design in the subject

Identify the subject, the audience, and the page's primary job before drawing
anything. The industry, its materials and its vernacular are where distinctive
choices come from. Build with the site's real content and knowledge base, never
lorem ipsum, never invented claims the site cannot back.

## Principles

- The hero opens with the most characteristic thing in the subject's world, in
the most appropriate form: a headline, an image, a demo, a live moment. The
"big number, small label, gradient accent" hero is the default; only use it if
it is truly the best option.
- Typography carries the personality. One family, or two clearly distinct
families. Choose them for this brief, not the families you reach for on every
project. Set a real type scale with intentional weights and spacing. Body line
length under 80 characters; serif body gets a little more line-height.
- Avoid the commonest tells of a generated page: a single accented word in a
headline; ALL-CAPS labels; unnecessary eyebrow labels above content; numbered
01/02/03 markers on content that is not a sequence; arrows appended to links.
- Visual structure is information. Borders, rules, numbering and dividers
encode something about the content; they are not decoration.
- Motion: one orchestrated moment at most. No fade-and-slide on every section.
Motion that answers a person's action is welcome.
- Copy is design content. Plain verbs, sentence case, active voice, no filler.
A button says what happens: "Book a walkthrough", not "Submit".

## The looks that read as AI defaults (do not spend freedom on these)

1. Warm cream background near #F4F1EA with a high-contrast serif display and a
terracotta accent near #D97757.
2. Near-black background with a single acid-green or vermilion accent.
3. Broadsheet layout: hairline rules, zero radius, dense newspaper columns.
4. The SaaS card kit: identical rounded cards, one radius everywhere, the same
soft grey shadow under each, gradient washes as decoration.
5. Template chrome: tracked-out ALL-CAPS eyebrows, meta strings joined with
middle dots, "WORD — fragment" labels, tinted near-black (#0B0B0B) as black,
monospace for small labels, "→" on link text.

If the brief pins a direction, follow it. Where it leaves an axis free, do not
spend that freedom on one of these.

## Network rules (non-negotiable)

- No em dashes anywhere in copy. Use a comma, a colon, or a new sentence.
- Keep what the network needs on every page: the AdSense tag and ads.txt,
analytics snippets, the WholeTech promo bar and wt-stack script if the page
had them, canonical, robots, sitemap entry, the IndexNow key file.
- Keep the site's existing internal links working (nav targets, KB, act, case
studies, lessons, prompts, resources, videos, enquire). New pages may add
links; they may not drop them.
- Responsive to 360px wide, visible keyboard focus, reduced motion respected,
contrast at least 4.5:1 for body text, alt text on every meaningful image.
- One HTML file per page, self-contained CSS in a single style block (plus
Google Fonts link if used), no build step, no external JS frameworks.
- Ship only to owned domains, only through the ship step, only after a preview.

## Process (plan, review, build, critique)

1. Plan: a compact token system: 4 to 6 named colors, the typefaces and their
roles, a one-sentence layout concept with an ASCII wireframe, and 3 to 5
principles that make this page unlike any other.
2. Review the plan against the brief. Anything that reads like the generic
default for a page of this kind gets revised, and the change is written down.
3. Build to the plan. Watch CSS specificity; avoid selectors that cancel each
other on section spacing.
4. Critique: remove one accessory. Then run `awe.py check` and fix what it flags.

## What the Des score rewards (wholetech.com/alldomains)

Designed webfont family beyond Inter, Space Grotesk, JetBrains Mono, Roboto,
Open Sans (or a serif family in the CSS) scores 70; WT-Skins kit 55; stock fonts
30; the generic dark AI template 11. Section richness adds points: sources page
with 10+ cited links, a videos page with 6+ embeds, a live page, news items, a
FAQ with 4+ entries, a form. Real traffic adds the rest. Design for the reader,
and the score follows.