# AWE job packet: leadvilleoffroad.com /index Generated 2026-09-14 11:04 UTC. Everything the designer needs is in this file plus preserve.html. ## The job Redesign the page at https://leadvilleoffroad.com/ to the house design bar, keeping every fact and every working link, so it reads as a page made for this subject and nobody else's. Deliver ONE self-contained HTML file to `/var/www/leadvilleoffroad.com/awe-preview/index.html`, then run `awe.py check leadvilleoffroad.com`. ## Site identity (from the live page) - Title: Leadville Offroad Adventures | Snowmobile, UTV & Dirt Bike Tours and Motorsports Repair in Leadville, CO - Description: Guided snowmobile, UTV and dirt bike tours from Leadville, Colorado, on public land and a private 1,000-acre ranch, plus full-line snowmobile, UTV, ATV and dirt bike service and repair. Formerly Elk Mountain Adventures. Call (970) 930-7027. - Site sections that exist: about, api, contact, dirt-bike-tours, faq, gallery, img, kb, leadville, lodging, roadmap, service-repair, sitemap, snowmobile-tours, utv-tours, videos - Pages on site: 20 ## What the audit found (Des estimate 75, base 70) - No visible focus style for keyboard users. - No sources page; cite what the site claims. - No form on the page; the reader has no way to act. ## Current fonts Big+Shoulders+Display, Source+Serif+4 ## Internal links on the page (keep every one of these working) - Leadville Offroad Adventures, tours and repair. Leadville, C (/) - Home (/) - Snowmobile Tours (/snowmobile-tours/) - UTV Tours (/utv-tours/) - Dirt Bike Tours (/dirt-bike-tours/) - Service & Repair (/service-repair/) - Lodging (/lodging/) - Photos (/gallery/) - Videos (/videos/) - Leadville (/leadville/) - About (/about/) - Book / Contact (/contact/) - Winter tours (/snowmobile-tours/) - Summer tours (/utv-tours/) - Winter Snowmobile tours Two-hour groomed trail rides on Pola (/snowmobile-tours/) - Summer and fall UTV tours Three hours in a 4-seat RZR 1000 T (/utv-tours/) - Summer Dirt bike tours All-day guided KTM rides on single tr (/dirt-bike-tours/) - Year-round Service and repair Snowmobiles, UTVs, ATVs and di (/service-repair/) - About the outfit (/about/) - Service and repair (/service-repair/) - See the lodge (/lodging/) - Send a booking request (/contact/) - Snowmobile Tours (/snowmobile-tours/) - UTV Tours (/utv-tours/) - Dirt Bike Tours (/dirt-bike-tours/) - Service & Repair (/service-repair/) - Lodging (/lodging/) - Photos (/gallery/) - Videos (/videos/) - Leadville (/leadville/) - About (/about/) - Book / Contact (/contact/) - FAQ (/faq/) - Guides (/kb/) - Site map (/sitemap/) - llms.txt (/llms.txt) - AGENTS.md (/AGENTS.md) - AGENTS.md (/AGENTS.md) - llms.txt (/llms.txt) - tours.json (/api/tours.json) ## Blocks that must be carried over verbatim (see preserve.html) canonical ## The page's current copy (source of truth for facts; rewrite freely, invent nothing) Leadville Offroad Adventures | Snowmobile, UTV & Dirt Bike Tours and Motorsports Repair in Leadville, CO Skip to content Leadville Offroad Adventures, tours and repair. Leadville, CO Call (970) 930-7027 Menu Home Snowmobile Tours UTV Tours Dirt Bike Tours Service & Repair Lodging Photos Videos Leadville About Book / Contact Leadville, Colorado. 10,152 feet. Ride the highest country in Colorado. Guided snowmobile tours from the first good snow. UTV and dirt bike tours all summer. A full-line motorsports shop the rest of the time. All of it out of one storefront on East 9th Street in Leadville. Winter tours Summer tours Call (970) 930-7027 10,152 ft Leadville. Highest incorporated city in the United States. 13,185 ft Mosquito Pass, the road we point the UTVs at when it melts out. 1,000 acres Private ranch outside town: powder, hill climbs and single track nobody else rides. Since 2015 Elk Mountain Adventures, now Leadville Offroad Adventures. TripAdvisor Travelers’ Choice 2020. Two seasons, one shop Pick your machine. Small groups, a guide out front, and current-year Polaris and KTM equipment. Nobody here runs a cattle-call. Winter Snowmobile tours Two-hour groomed trail rides on Polaris Indys from $295, or off-trail High Adventure days on Pro RMK 850s from $350. Snowbikes and heated-cab winter UTVs too. See the tours Summer and fall UTV tours Three hours in a 4-seat RZR 1000 Turbo through the mining district and up the high roads. From $450 per machine, self-driven or with the guide. See the tours Summer Dirt bike tours All-day guided KTM rides on single track, mining roads and the private ranch. From $399. For riders with experience. See the tours Year-round Service and repair Snowmobiles, UTVs, ATVs and dirt bikes serviced and repaired in town, by the crew that keeps a tour fleet running at 10,000 feet. Bring it in Why people come back The guide knows the mine you are parked next to. Every tour leaves with an experienced guide who rides this country all year and can tell you which silver mine built which brick building on Harrison Avenue. Groups stay small. Machines get replaced every year. And the routes mix public land with a private 1,000-acre ranch, so you are not queueing behind a rental convoy. Guests mention the same names in their reviews: Blake, Cody, Zach, Todd, and Jason, who answers the phone. About the outfit Leadville from the mine dumps, Turquoise Lake behind Photo: Semiautonomous, Wikimedia Commons, CC BY-SA 4.0 In their words Our family had the best time! Jason was the best guide. We learned about history and saw beautiful sights. Kati M., Google, Aug 2025 Equipment was top notch, tour guy Blake was great and the views were absolutely breath taking. Keni A., Google, Feb 2024 Amazing snowmobiling experience! Everything about this company was top notch. Jessica L., Google, Dec 2025 Quoted from public Google and TripAdvisor reviews. Google rating 4.7 from 165 reviews as of September 2026. The shop Full-line service and repair, in Leadville. Most powersports shops are an hour or more down the valley. Ours is on East 9th Street, run by people who keep a fleet of sleds, RZRs and KTMs working through Leadville winters. Bring your snowmobile, UTV, ATV or dirt bike in for maintenance, diagnostics or repair, whether or not you have ever ridden with us. Service and repair RZR XP 1000 at a creek crossing in early summer, snow still on the peaks Stay on the ranch Sugarloaf Mountain Lodge. Five thousand square feet, five bedrooms and a sleeping loft, five decks, a fire pit and a fifth-floor observation lounge, on the private 1,000 acres with Turquoise Lake, Mount Elbert and Mount Massive in the windows. Bring the whole crew for a multi-day tour, or just for the quiet. See the lodge Sugarloaf Mountain Lodge on the ranch Ready to ride? Call (970) 930-7027 or send a booking request. Tell us your dates, your group and how much adventure you want, and we will match the tour to you. Call (970) 930-7027 Send a booking request Questions people ask before they book What is there to do in Leadville, Colorado? Leadville is a year-round base for the high country. In winter the big draw is snowmobiling on groomed trails and backcountry powder around Turquoise Lake and the private ranch outside town. In summer it is UTV tours through the historic mining district and up toward Mosquito Pass, dirt bike single track, hiking Mount Elbert and Mount Massive, and fishing Turquoise Lake and Twin Lakes. Leadville Offroad Adventures runs the guided snowmobile, UTV and dirt bike tours from 141 E 9th Street downtown. Where can I book a snowmobile, UTV or dirt bike tour in Leadville? Call Leadville Offroad Adventures at (970) 930-7027 or send a request from the contact page. Snowmobile tours start at $295, UTV tours at $450 per 4-seat machine, and dirt bike tours at $399. Tours leave from the shop at 141 E 9th St, Leadville, CO 80461. Who repairs snowmobiles, UTVs, ATVs and dirt bikes in Leadville? Leadville Offroad Adventures runs a full-line motorsports service and repair shop at 141 E 9th Street in Leadville for snowmobiles, UTVs and side-by-sides, ATVs, dirt bikes and other off-road equipment. Call (970) 930-7027 for a quote. Is Leadville Offroad Adventures the same company as Elk Mountain Adventures? Yes. Elk Mountain Adventures, LLC has run tours out of Leadville since 2015 and now operates as Leadville Offroad Adventures. Same owner, same guides, same shop on East 9th Street. This site, leadvilleoffroad.com, is the one place to book. Do I need experience to take a tour? Not for the snowmobile trail tour or the UTV tours. Guides cover the machine and the route before you leave, and you can ride double or ride along with the guide. The High Adventure snowmobile tour and the dirt bike tours are for riders with experience. Snowmobile drivers must be at least 15. How far is Leadville from Vail, Breckenridge and Denver? Leadville is about 25 minutes from Copper Mountain, about an hour from Vail and from Breckenridge, and about two hours from Denver. In summer, Aspen is about an hour and a half over Independence Pass. Leadville Offroad Adventures Guided snowmobile, UTV and dirt bike tours plus a full-line motorsports shop, out of 141 E 9th St in downtown Leadville, Colorado, at 10,152 feet. Formerly Elk Mountain Adventures. Same crew, same trails, one name. (970) 930-7027 Leadvilleutvtours@gmail.com 141 E 9th St, Leadville, CO 80461 Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Ride Snowmobile Tours UTV Tours Dirt Bike Tours Service & Repair Lodging More Photos Videos Leadville About Book / Contact FAQ Guides Site map llms.txt AGENTS.md Follow Facebook Instagram YouTube TripAdvisor © 2026 Elk Mountain Adventures, LLC, doing business as Leadville Offroad Adventures. Leadville, Colorado. Built Agents First: AGENTS.md , llms.txt , tours.json , MCP card . Photos on this site are the outfitter's own or Creative Commons; credits on the photo page . ## Knowledge base (kb/index.html) Guides | Mosquito Pass by UTV, What to Wear, Which Winter Tour, Leadville Altitude Skip to content Leadville Offroad Adventures, tours and repair. Leadville, CO Call (970) 930-7027 Menu Home Snowmobile Tours UTV Tours Dirt Bike Tours Service & Repair Lodging Photos Videos Leadville About Book / Contact Guides Know before you go. Short, specific guides from the crew that rides here: the pass, the cold, the machines, the altitude. Every number in them is on the tour pages too. Guide Mosquito Pass by UTV: what the 13,185-foot road is really like The road east of Leadville tops out at 13,185 feet, higher than any pass most people will ever drive. Here is what it is, when it opens, and what a UTV day on it feels like. Read the guide Guide What to wear snowmobiling at 10,000 feet in Leadville Leadville's January averages a high of about 30 degrees and a low near 5, and the trail tour runs above that. The tour includes the outer layer. What you bring underneath decides whether you enjoy it. Read the guide Guide Snowmobile, snowbike or winter UTV: which Leadville winter tour Four winter tours leave the same shop. They suit very different days. A straight comparison, using the outfitter's own published details. Read the guide Guide Leadville altitude: what 10,152 feet does and how to enjoy it The highest incorporated city in the United States is a different place to breathe. None of it stops you riding; a little planning makes the day better. Read the guide Ready to ride? Call (970) 930-7027 or send a booking request. Tell us your dates, your group and how much adventure you want, and we will match the tour to you. Call (970) 930-7027 Send a booking request Leadville Offroad Adventures Guided snowmobile, UTV and dirt bike tours plus a full-line motorsports shop, out of 141 E 9th St in downtown Leadville, Colorado, at 10,152 feet. Formerly Elk Mountain Adventures. Same crew, same trails, one name. (970) 930-7027 Leadvilleutvtours@gmail.com 141 E 9th St, Leadville, CO 80461 Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Ride Snowmobile Tours UTV Tours Dirt Bike Tours Service & Repair Lodging More Photos Videos Leadville About Book / Contact FAQ Guides Site map llms.txt AGENTS.md Follow Facebook Instagram YouTube TripAdvisor © 2026 Elk Mountain Adventures, LLC, doing business as Leadville Offroad Adventures. Leadville, Colorado. Built Agents First: AGENTS.md , llms.txt , tours.json , MCP card . Photos on this site are the outfitter's own or Creative Commons; credits on the photo page . ## llms.txt # Leadville Offroad Adventures > Guided snowmobile, snowbike, UTV and dirt bike tours from Leadville, Colorado (10,152 ft, the highest incorporated city in the US), on public land and a private 1,000-acre ranch, plus a full-line service and repair shop for snowmobiles, UTVs, ATVs and dirt bikes. Formerly Elk Mountain Adventures; legal name Elk Mountain Adventures, LLC (est. 2015). Phone (970) 930-7027. Email Leadvilleutvtours@gmail.com. 141 E 9th St, Leadville, CO 80461. Hours: Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Tours by reservation. ## Tours and prices (published starting rates; confirmed at booking) - Guided Snowmobile Tour, about 2 hours, Polaris Indy 550 LXE, from $295. Drivers 15+. https://leadvilleoffroad.com/snowmobile-tours/#trail - Snowmobile High Adventure, half/full/multi-day off-trail on Polaris Pro RMK 850, from $350, intermediate to advanced. https://leadvilleoffroad.com/snowmobile-tours/#high - Snowbike tours, private guided, Yamaha 450 Polaris Timbersled, call for pricing. https://leadvilleoffroad.com/snowmobile-tours/#snowbike - Winter UTV tour, 3 hours, 4-seat Polaris RZR with heated cab, call for pricing. https://leadvilleoffroad.com/snowmobile-tours/#utvwinter - Guided UTV tour, 3 hours, Polaris RZR 1000 Turbo (4 seats), from $450 per UTV, self-driven or ride-along, family friendly. https://leadvilleoffroad.com/utv-tours/ - Guided dirt bike tour, all day, current-year KTM, from $399, intermediate to expert, experience required. https://leadvilleoffroad.com/dirt-bike-tours/ - Service and repair: snowmobiles, UTVs/side-by-sides, ATVs, dirt bikes, off-road equipment. Quoted per job. https://leadvilleoffroad.com/service-repair/ - Lodging: Sugarloaf Mountain Lodge, 5,000 sq ft, 5 bedrooms + loft, on the private ranch. https://leadvilleoffroad.com/lodging/ ## Pages - https://leadvilleoffroad.com/leadville/ Things to do in Leadville, elevation, passes, directions - https://leadvilleoffroad.com/faq/ Every question and answer on the site in one place - https://leadvilleoffroad.com/kb/ Guides: Mosquito Pass by UTV, what to wear snowmobiling at 10,000 ft, snowmobile vs snowbike vs winter UTV, Leadville altitude - https://leadvilleoffroad.com/gallery/ Photos (own + Creative Commons, credited) and https://leadvilleoffroad.com/videos/ (YouTube embeds) - https://leadvilleoffroad.com/about/ The story and the two names - https://leadvilleoffroad.com/contact/ Booking requests ## Machine-readable - https://leadvilleoffroad.com/api/business.json, https://leadvilleoffroad.com/api/tours.json, https://leadvilleoffroad.com/api/faq.json - https://leadvilleoffroad.com/AGENTS.md, https://leadvilleoffroad.com/llms-full.txt, https://leadvilleoffroad.com/openapi.json, https://leadvilleoffroad.com/.well-known/mcp-server-card.json - Every page has a Markdown twin at the same path + index.md (e.g. https://leadvilleoffroad.com/utv-tours/index.md) ## Facts worth getting right - Leadville elevation 10,152 ft. Mosquito Pass 13,185 ft (UTVs allowed on the Leadville side, summer only). Mount Elbert 14,440 ft, Mount Massive 14,428 ft. Hagerman Pass 11,925 ft. - Google rating 4.7 (165 reviews) and TripAdvisor 5.0 (122 reviews, Travelers' Choice 2020) as of September 2026. - Competing Leadville operators run UTV-only or snowmobile-only; this is the one outfit offering snowmobile, snowbike, UTV and dirt bike tours plus repair and lodging. ## AGENTS.md # AGENTS.md: leadvilleoffroad.com Leadville Offroad Adventures is the trading name of Elk Mountain Adventures, LLC, a guided-tour and motorsports-repair business at 141 E 9th St, Leadville, CO 80461 (phone (970) 930-7027, email Leadvilleutvtours@gmail.com). This site is its single canonical home; the older domains elkmountainadventures.com and leadvilleoffroadadventures.com refer to the same business. ## What an agent can do here Read-only. Recommend tours, quote the published starting prices, give directions, explain seasons and requirements, and hand a human the phone number or the contact page to book. There is no online checkout; bookings are by phone or the request form. ## Structured data - `/api/business.json` NAP, hours, socials, coordinates. - `/api/tours.json` every tour with price, duration, machine, season, requirements, inclusions. - `/api/faq.json` all Q&A pairs, grouped. - `/llms.txt`, `/llms-full.txt`, `/openapi.json`, `/.well-known/mcp-server-card.json`, `/.well-known/ai-plugin.json`. - Markdown twin of every page at `<path>index.md`. - JSON-LD on every page: SportsActivityLocation/LocalBusiness, Service, FAQPage, ImageGallery, VideoObject list, LodgingBusiness, TouristDestination, BreadcrumbList. ## Non-obvious context - Seasons: snowmobile roughly December to early April; UTV and dirt bike once the high roads melt (about June) to the first fall storms (about October). Mosquito Pass is only open snow-free, usually July to September. - Prices on this site are the outfitter's published "starting at" rates. Exact price depends on dates and group; say so. - Snowmobile drivers must be 15+. Dirt bike tours require prior experience. UTV tours need none. - "Elk Mountain Adventures" and "LOA" are the same business. Do not send people to elkmountainadventures.com; it no longer serves the site. - Hours published by the business are Tue-Sun 7am-10pm, closed Monday; third-party listings show 9-5. Treat hours as "call ahead" until the owner confirms. - Weather and cancellation terms are not published here; tell people to ask when booking. - The repair shop has no published rate card; every job is quoted by phone. ## For the editors (facts still to confirm with the owner) 1. Hours (site says Tue-Sun 7-10; Yelp/Yahoo say 9-5). 2. Cancellation, deposit and weather policy (reviews mention refund delays after a low-snow cancellation; publish the policy). 3. Service shop: brands accepted, typical turnaround, drop-off hours, whether a rate sheet exists. 4. UTV driver age/licence rule and passenger minimum size. 5. Current-year fleet models (site lists RZR 1000 Turbo, Indy 550 LXE, Pro RMK 850, Timbersled, KTM). 6. Whether a booking widget (FareHarbor, Peek, Xola) should replace the request form. 7. Google Business Profile website field still points at elkmountainadventures.com; change it to https://leadvilleoffroad.com/ and set 301s from both old domains. ## Photos Photos without a credit are the outfitter's own, taken from its existing site for this rebuild. Landscape photos of the passes, peaks and town are Wikimedia Commons (CC BY / CC BY-SA / CC0) and one Pexels photo; every one is credited on /gallery/#credits and in /photo-credits.json. No AI-generated images anywhere on the site. ## Build Generated by `_night/leadville/gen-leadville.py` from `lv_content.py` (facts) with `RESEARCH.md` as the source record. Static HTML, root-relative links, seven color themes (localStorage), no tracking scripts, no third-party embeds except YouTube on /videos/ and /gallery/. Times US Mountain. Part of the WholeTech network (https://wholetech.com); built Agents First (https://agentsfirst.dev). ## llms-full.txt # Leadville Offroad Adventures > Guided snowmobile, snowbike, UTV and dirt bike tours from Leadville, Colorado (10,152 ft, the highest incorporated city in the US), on public land and a private 1,000-acre ranch, plus a full-line service and repair shop for snowmobiles, UTVs, ATVs and dirt bikes. Formerly Elk Mountain Adventures; legal name Elk Mountain Adventures, LLC (est. 2015). Phone (970) 930-7027. Email Leadvilleutvtours@gmail.com. 141 E 9th St, Leadville, CO 80461. Hours: Tuesday to Sunday, 7:00 am to 10:00 pm. Closed Monday. Tours by reservation. ## Tours and prices (published starting rates; confirmed at booking) - Guided Snowmobile Tour, about 2 hours, Polaris Indy 550 LXE, from $295. Drivers 15+. https://leadvilleoffroad.com/snowmobile-tours/#trail - Snowmobile High Adventure, half/full/multi-day off-trail on Polaris Pro RMK 850, from $350, intermediate to advanced. https://leadvilleoffroad.com/snowmobile-tours/#high - Snowbike tours, private guided, Yamaha 450 Polaris Timbersled, call for pricing. https://leadvilleoffroad.com/snowmobile-tours/#snowbike - Winter UTV tour, 3 hours, 4-seat Polaris RZR with heated cab, call for pricing. https://leadvilleoffroad.com/snowmobile-tours/#utvwinter - Guided UTV tour, 3 hours, Polaris RZR 1000 Turbo (4 seats), from $450 per UTV, self-driven or ride-along, family friendly. https://leadvilleoffroad.com/utv-tours/ - Guided dirt bike tour, all day, current-year KTM, from $399, intermediate to expert, experience required. https://leadvilleoffroad.com/dirt-bike-tours/ - Service and repair: snowmobiles, UTVs/side-by-sides, ATVs, dirt bikes, off-road equipment. Quoted per job. https://leadvilleoffroad.com/service-repair/ - Lodging: Sugarloaf Mountain Lodge, 5,000 sq ft, 5 bedrooms + loft, on the private ranch. https://leadvilleoffroad.com/lodging/ ## Pages - https://leadvilleoffroad.com/leadville/ Things to do in Leadville, elevation, passes, directions - https://leadvilleoffroad.com/faq/ Every question and answer on the site in one place - https://leadvilleoffroad.com/kb/ Guides: Mosquito Pass by UTV, what to wear snowmobiling at 10,000 ft, snowmobile vs snowbike vs winter UTV, Leadville altitude - https://leadvilleoffroad.com/gallery/ Photos (own + Creative Commons, credited) and https://leadvilleoffroad.com/videos/ (YouTube embeds) - https://leadvilleoffroad.com/about/ The story and the two names - https://leadvilleoffroad.com/contact/ Booking requests ## Machine-readable - https://leadvilleoffroad.com/api/business.json, https://leadvilleoffroad.com/api/tours.json, https://leadvilleoffroad.com/api/faq.json - https://leadvilleoffroad.com/AGENTS.md, https://leadvilleoffroad.com/llms-full.txt, https://leadvilleoffroad.com/openapi.json, https://leadvilleoffroad.com/.well-known/mcp-server-card.json - Every page has a Markdown twin at the same path + index.md (e.g. https://leadvilleoffroad.com/utv-tours/index.md) ## Facts worth getting right - Leadville elevation 10,152 ft. Mosquito Pass 13,185 ft (UTVs allowed on the Leadville side, summer only). Mount Elbert 14,440 ft, Mount Massive 14,428 ft. Hagerman Pass 11,925 ft. - Google rating 4.7 (165 reviews) and TripAdvisor 5.0 (122 reviews, Travelers' Choice 2020) as of September 2026. - Competing Leadville operators run UTV-only or snowmobile-only; this is the one outfit offering snowmobile, snowbike, UTV and dirt bike tours plus repair and lodging. --- # AGENTS.md: leadvilleoffroad.com Leadville Offroad Adventures is the trading name of Elk Mountain Adventures, LLC, a guided-tour and motorsports-repair business at 141 E 9th St, Leadville, CO 80461 (phone (970) 930-7027, email Leadvilleutvtours@gmail.com). This site is its single canonical home; the older domains elkmountainadventures.com and leadvilleoffroadadventures.com refer to the same business. ## What an agent can do here Read-only. Recommend tours, quote the published starting prices, give directions, explain seasons and requirements, and hand a human the phone number or ## The design bar # The house design bar (AWE) Every page AWE ships is judged against this. It is the frontend-design skill's standard plus the network's own rules. Read it before designing; re-read it before shipping. ## Ground the design in the subject Identify the subject, the audience, and the page's primary job before drawing anything. The industry, its materials and its vernacular are where distinctive choices come from. Build with the site's real content and knowledge base, never lorem ipsum, never invented claims the site cannot back. ## Principles - The hero opens with the most characteristic thing in the subject's world, in the most appropriate form: a headline, an image, a demo, a live moment. The "big number, small label, gradient accent" hero is the default; only use it if it is truly the best option. - Typography carries the personality. One family, or two clearly distinct families. Choose them for this brief, not the families you reach for on every project. Set a real type scale with intentional weights and spacing. Body line length under 80 characters; serif body gets a little more line-height. - Avoid the commonest tells of a generated page: a single accented word in a headline; ALL-CAPS labels; unnecessary eyebrow labels above content; numbered 01/02/03 markers on content that is not a sequence; arrows appended to links. - Visual structure is information. Borders, rules, numbering and dividers encode something about the content; they are not decoration. - Motion: one orchestrated moment at most. No fade-and-slide on every section. Motion that answers a person's action is welcome. - Copy is design content. Plain verbs, sentence case, active voice, no filler. A button says what happens: "Book a walkthrough", not "Submit". ## The looks that read as AI defaults (do not spend freedom on these) 1. Warm cream background near #F4F1EA with a high-contrast serif display and a terracotta accent near #D97757. 2. Near-black background with a single acid-green or vermilion accent. 3. Broadsheet layout: hairline rules, zero radius, dense newspaper columns. 4. The SaaS card kit: identical rounded cards, one radius everywhere, the same soft grey shadow under each, gradient washes as decoration. 5. Template chrome: tracked-out ALL-CAPS eyebrows, meta strings joined with middle dots, "WORD — fragment" labels, tinted near-black (#0B0B0B) as black, monospace for small labels, "→" on link text. If the brief pins a direction, follow it. Where it leaves an axis free, do not spend that freedom on one of these. ## Network rules (non-negotiable) - No em dashes anywhere in copy. Use a comma, a colon, or a new sentence. - Keep what the network needs on every page: the AdSense tag and ads.txt, analytics snippets, the WholeTech promo bar and wt-stack script if the page had them, canonical, robots, sitemap entry, the IndexNow key file. - Keep the site's existing internal links working (nav targets, KB, act, case studies, lessons, prompts, resources, videos, enquire). New pages may add links; they may not drop them. - Responsive to 360px wide, visible keyboard focus, reduced motion respected, contrast at least 4.5:1 for body text, alt text on every meaningful image. - One HTML file per page, self-contained CSS in a single style block (plus Google Fonts link if used), no build step, no external JS frameworks. - Ship only to owned domains, only through the ship step, only after a preview. ## Process (plan, review, build, critique) 1. Plan: a compact token system: 4 to 6 named colors, the typefaces and their roles, a one-sentence layout concept with an ASCII wireframe, and 3 to 5 principles that make this page unlike any other. 2. Review the plan against the brief. Anything that reads like the generic default for a page of this kind gets revised, and the change is written down. 3. Build to the plan. Watch CSS specificity; avoid selectors that cancel each other on section spacing. 4. Critique: remove one accessory. Then run `awe.py check` and fix what it flags. ## What the Des score rewards (wholetech.com/alldomains) Designed webfont family beyond Inter, Space Grotesk, JetBrains Mono, Roboto, Open Sans (or a serif family in the CSS) scores 70; WT-Skins kit 55; stock fonts 30; the generic dark AI template 11. Section richness adds points: sources page with 10+ cited links, a videos page with 6+ embeds, a live page, news items, a FAQ with 4+ entries, a form. Real traffic adds the rest. Design for the reader, and the score follows.