AWE audit: decluttech.com /index

2026-09-12 07:16 UTC. 10 pages on the site, 563 words on this page, 15347 bytes. Type: Inter, Space+Grotesk. Des estimate 30 (base 30).

Findings

• Stock or generic type system (Inter, Space+Grotesk): choose typefaces for this subject.
• 16 em dashes in copy; the network rule is none.
• 4 uppercase label styles; ALL-CAPS eyebrows are a template tell.
• 3 links end in an arrow.
• Gradient-clipped headline text; the default hero treatment.
• No visible focus style for keyboard users.
• No FAQ page; a real FAQ earns AI-search visibility and Des points.
• No sources page; cite what the site claims.
• No form on the page; the reader has no way to act.

Details

{
 "tells": {
  "em_dashes": 16,
  "all_caps_labels": 4,
  "numbered_markers": 0,
  "arrow_links": 3,
  "middle_dot_meta": 0,
  "gradient_text": 2,
  "cream_terracotta": false,
  "generic_dark": false,
  "mono_labels": 0
 },
 "a11y": {
  "viewport": true,
  "h1_count": 1,
  "images": 0,
  "images_without_alt": 0,
  "focus_visible": false,
  "reduced_motion": false,
  "lang": true,
  "skip_or_landmarks": true
 },
 "network": {
  "adsense": false,
  "promo_bar": false,
  "wt_stack": false,
  "analytics": false,
  "canonical": true,
  "wt_skins": false
 },
 "richness": {
  "sources_links": 0,
  "videos": 0,
  "live_items": 0,
  "faq_entries": 0,
  "forms": 0,
  "news_items": 0
 },
 "broken_links": []
}

All runs